Game-changing insights into new technology used for our health and wellbeing

Game-changing insights into new technology used for our health and wellbeing

October 27, 2015

October 27, 2015


Ipsos Healthcare and HoneyB Health Partner to Explore How Patients and Practitioners Use Connected Health Technologies.

Ipsos Healthcare, the global healthcare division of Ipsos (ISOS.PA), has joined forces with HoneyB Health, LLC, a spinout company of Arizona State University (ASU), to deliver powerful new insights into Connected Health.

HoneyB Health’s proprietary database of physiological assessments of connected health devices will be linked with Ipsos Healthcare’s global research insights into the attitudes and behavior of end-users and physicians. Ultimately the partnership, which was announced today, aims to advance how patients, physicians, practitioners, and hospitals can use new health technology and devices to share information, inform diagnoses and improve medical treatments.

The first jointly developed product will be the 1st Global Connected Health Survey, which will include a contribution from Ipsos’ Centre of Excellence for Ethnography. The survey studies how connected health technology is incorporated into people’s daily lives, with particular reference to Type 2 Diabetes on this occasion. Results will be shared by Ipsos Healthcare and HoneyB Health during a plenary session at the mHealth Summit, organized by the Health Information Management Sector Society (HIMSS) at the National Convention Center near Washington, DC on November 9-11, 2015.

With a better comprehensive understanding of connected health technology in the lives of people living with various diseases, the broader vision is to inform product design and utility, as well as to incorporate findings into other industries such as pharmaceutical research.

Commented Michael Spedding, CEO of Ipsos Healthcare, “Connected health has the potential to transform healthcare, and this partnership aims to guide development in the sector so that new technology is optimized for users and healthcare practitioners alike.” He added, “Partnering with innovators ASU and HoneyB Health will support Ipsos Healthcare in delivering our vision of Inspiring Better Healthcare.”

“At HoneyB Health, we believe that being connected to people who care is good for your health,” says founder and CEO, Michael Birt, who is also director of the Center for Sustainable Health at ASU’s Biodesign Institute. “Partnering with Ipsos Healthcare gives us an unprecedented ability to employ our core technology, HoneyDB©, a proprietary database that incorporates critical information about devices, applications, and user experience to understand, and more effectively employ, connected health technologies.”

About Ipsos Healthcare

Ipsos Healthcare is the global healthcare division of Ipsos, the world’s third-largest market research company. In partnership with its clients from the pharmaceutical, biotechnology and medical technology sectors, Ipsos Healthcare strives to inspire better healthcare – by delivering integrated solutions that optimize clients’ business decisions.  Operating in over 40 countries, the 500-strong team draws on a unique combination of therapeutic expertise, specialist market knowledge, global presence, and industry-leading custom and syndicated approaches to reveal the motivations, experiences, interactions, and influences of today’s multiple healthcare stakeholders.

About Ipsos

Ipsos ranks third in the global research industry. With a strong presence in 87 countries, Ipsos employs more than 16,000 people and has the ability to conduct research programs in more than 100 countries. Founded in France in 1975, Ipsos is controlled and managed by research professionals. They have built a solid Group around a multi-specialist positioning – Media and advertising research; Marketing research; Client and employee relationship management; Opinion & social research; Mobile, Online, Offline data collection and delivery. Ipsos has been listed on the Paris Stock Exchange since 1999.

About HoneyB Health, LLC

HoneyB Health, LLC was established to connect new monitoring technologies with the promise of better health outcomes, particularly around the power of continuous physiological measurement – to give people, patients, and their providers' transformational tools to reimagine the healthcare experience.  Headquartered in Scottsdale, Arizona, HoneyB Health, LLC is a commercial effort to translate the research experience and insights from Project HoneyBee (PHB). Launched in 2014, PHB is a research initiative led by Lee Hartwell, Center for Sustainable Health’s Chief Scientist and Nobel Laureate. PHB administers observational clinical trials that test the utility of commercial wearable devices through a scientifically rigorous methodology within clinical and remote monitoring settings.

About Arizona State University

Arizona State University is one of the nation’s leading public research universities and is ranked among the top 100 universities in the world. Ranked “most innovative school” by the U.S. News and World Report in 2016. Known for innovation and entrepreneurialism, ASU has pioneered the model for a New American University with a focus on accessibility and quality education, training students to learn for a lifetime. According to its mission, ASU “will be measured not by who we exclude, but rather by who we include and how they succeed; pursuing research and discovery that benefits the public good; assuming major responsibility for the economic, social, and cultural vitality and health and well-being of the community”.

Media contacts:
Bethany Schnack,

+1 (480) 727-5997

HoneyB Health, LLC

Center for Sustainable Health, Arizona State University

Reena Sanger,

+44 (0)20 3059 5359

Ipsos Healthcare